In order to stay creative, we have to learn to stop and put our heads above the parapet that is every day life and take a good look at whats going on around us.
BY Gerard Greenan
Do you consider that the marketing collateral produced for your business is boring? Do you think your industry is boring? Do you feel that your companies marketing message lacks creativity and falls short on its potential?
You are not alone.
According to a global study by Adobe, 75% of people feel their companies image doesn’t live up to its creative potential.
Creativity isn’t just for the artists and sculptures of this world. Creativity is an integral part of every day life, Creativity is all around us, in every thing we do – even in the workplace.
In today’s work world we are constantly told to multitask, maximise our productivity, and minimise the distractions that blight our day, but if you do all of that it may actually be stifling your creativity. In a recent Online study it was suggested that, you are actually more creative at the times when you are most distracted.
In order to stay creative, we have to learn to stop and put our heads above the parapet that is every day life and take a good look at whats going on around us. This doesn’t mean mind numbingly scrolling through Facebook and Instagram, but instead making sure you have some real creative inspiration once in a while. Visit a Gallery, Go to a printers, buy a book or just get your sketch book out and doodle – Guaranteed, the results will definitely increase your productivity.
Great places to go to be inspired are growing on a daily basis, when I started out I used to look at the likes of stumbled upon but the web is lterally bursting with amazing resources for both designers and business owners who understand the importance of BRAND. Lately, sites like Cool Hunting, the sketchbook project, Know more and office lovin’ have delivered an abundance of creative resus. Just keep searching – there are tones of sites worthy of your time and battery life